I went to Virgin today for a quick browse through their new products. I tend to start at the magazines section, slowly work my way through the books section and finally onto the DVD / Music section.
The entire store had been renovated since the last time I was in there – and the setting looks a lot more like a multi-brand electronic / entertainment store now. After collecting my magazines I headed over to the DVD section.
I was used to the previous layout where an entire corner section was was laden with the ‘latest’ DVD’s and ‘TV Box sets’ – so imagine my surprise when I saw only 6 threadbare rows of DVDs in the entire 2000 sqm store!
The current racks only had 1 DVD per show space. It looked like some kind of joke!
I went over to the sales clerk and asked where all the DVD’s were. He pointed to the bare shelves. I told him that there was a much bigger selection before – what happened? He said that they were ordering more. I asked where the TV Box Sets were……he had no answer.
Something just didn’t add up, so I decided to do a little more investigatory work.
I went over to the cashier and asked her the same question. The uninterested assistant pointed to the ‘selection’ bowed her head, and went back to tapping on her keypad.
I’m not sure what the heck is going on – but something is not right. I don’t for one minute believe that they are really ‘out of stock.’ Has there been some kind of mass DVD cull in Kuwait that I am unaware of?
Where has your DVD selection gone Virgin?