So I sat down for my weekly meal at ‘Entrecote‘ in Fenar Mall. I ordered the usual medium steak, diet coke and extra ‘green’ sauce to douse those crispy yellow fries with. I was starving and urged the waitress to bring the bread out as soon as possible.
Beep Beep….my phone ‘message alert’ went off.
It was a Bluetooth message stating something along the lines of ‘Out of the Blue wants to send you a message.’ I looked around the largely empty restaurant in search of the usual culprits….Hmmm…..A couple of old folks on the side, a married looking couple in the far corner and the waitresses.
Out of curiosity I opened the file and was greeted by an ‘Animated GIF’ file asking me to call an Advertising Company – if I wanted to place a similar Bluetooth ad. At first I thought it was pretty cool, I had never seen advertising like this before anywhere in the world let alone Kuwait.
I thought nothing more of it.
A couple of days later, whilst sitting down to eat my meal at Biella in Marina – I got another Bluetooth message – again from “Out of the Blue.” I opened it and got the same exact message. Call XXX for advertising. This time, my reaction was different – I actually felt pretty annoyed.
I realized that this company must have a Bluetooth system lurking throughout various locations in Kuwait. The machine must scan the area and look to catch you (literally) with an ‘Out of the Blue’ advertising campaign – whether you like it or not.
Advertising is a sensitive issue. Companies spend millions of dollars a year trying to come up with the latest ‘catch phrase / slogan’ to capture the ever flakey consumer’s imagination. TV commercials are forced throughout your favourite shows for a reason – because they make massive amounts of money for the broadcasting stations.
The one difference between TV Advertising and Bluetooth Advertising is choice. I have a remote control, I don’t have to watch what’s on the screen.
Bluetooth Advertising is a completely different ball game – why should I have to switch off my Bluetooth to avoid such blatant spamming? Why should I be disturbed by a ‘message alert’ from someone /something I don’t even know? What about those who wear wireless head sets or connect up to their Laptops via Bluetooth? Are they supposed to switch of their units to avoid these messages?
I’m not happy with this service as I feel it’s a blatant intrusion on privacy. Let’s hope it doesn’t catch on, I will get pretty angry having to keep rejecting or even deleting these messages seemingly ‘out of the blue.’